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Talk about anxiety-ridden details when thinking about the future – finding an excuse to talk to that exec, finding experience outside of Utah or understanding the point of a cover letter. Most students struggle with this same thing, but most don’t realize there’s already an easier way – PRSSA.   PRSSA is life-changing, especially with the BYU chapter. One woman shares how it has transformed her college career and how it can easily revolutionize yours.   Amelia Mecham, the 2019-2020 PRSSA President for the BYU chapter, has been in PRSSA since her freshman year leading her to life-long friends and memories she’ll never forget. Now, she wants to help PR students take advantage of what PRSSA has to offer. Her Journey Back in 2014, Mecham showed up skeptically to a…

Are Missing Tried and tested tips that will guarantee a great interview. It’s not a mystery that millennials have a tough time landing good jobs. But it’s not just slow job growth that’s hurting millennials…in many ways they are hurting themselves. Here are seven simple ways you can nail your next job interview and shake that millennial stereotype.  1.   Do your research! What is the company’s mission statement? What are the industry trends? What is the exact job description of the job you’re applying for? Make sure you feel confident walking in the front door. You should be able to hold a long conversation about the company and industry.  Two-thirds of respondents said millennials tend to demonstrate a lack of research preparation for interviews. Do internet research, read as many articles as…

In October of 2013 there was an uprising. From behind the bright yellow curtain, a new style of engagement was rising to contest the powers of monotony and simple scrolling. This new hero of marketing would conquer platform after platform and eventually become king of audience engagement.  What happened in October of 2013? [ Snapchat introduced the story feature. Since then Instagram, WhatsApp, Facebook, Skype, and YouTube have each revealed their own “story” version and many have had great success. And the same can be true for your company.  According to Sprout Social and Forbes, this method of short video stories and expiring content is one of the top trends to implement this year. Honestly, you would be silly not to. OmniCore did a statistical study of Instagram users and how…

PROVO, Utah — BYU Public Relations Student Society of America (PRSSA) has earned $5,000 dollars for its efforts to promote the Outdoor Weber challenge. PRSSA chapters across the country competed from October to December 2018 to promote the event and to encourage university students worldwide to enter submissions. The Outdoor Weber competition is an outdoor recreation idea contest, hosted by Weber State University and sponsored by Camping World. College students around the world were invited to pitch an innovative outdoor idea, for a chance to win the grand prize of $45,000 cash, with an additional $20,000 and $10,000 awarded to 2nd and 3rd places.  PRSSA chapters were awarded points scaled by the number of student submission and reach gained by promotional efforts. BYU earned 2,557 Points to claim the top…

Click here to checkout the: How to make your resume resonate video   Your resume is your unique way to influence a first impression, your way to “make it or break it” and your ticket to the elite opportunities in the future. Think of it this way: your resume is your way to resonate. Your resume will reflect people’s immediate impressions of you. However, it can sometimes be intimidating attempting to create a resume when you know that your future may depend on it. Additionally, it is very easy to make common mistakes while building your resume that could have been prevented with the knowledge of a few simple tips. With these tips, the daunting task of creating something that employers and other professionals will remember may not seem too…

Success doesn’t come easy. It must be worked for, fought for and earned. But for Colin Wylie, success has come through his dedication to the public relations industry. Wylie’s dedication has paid off in the form of multiple awards and scholarships. At the 2018 Public Relations Student Society of America National Conference in Austin, Texas, he earned two recognition awards, the National Gold Key award for excellent academic behavior in the field of PR and the National President’s Citation for service to the organization. At the conference, Wylie was also the recipient of two scholarships, the Axia Public Relations Scholarship and the Robin M. Urbanski Memorial Scholarship for showing exceptional mentorship to other PR students. Wylie’s work with the BYU PRSSA chapter helped it win two of the twelve Dr.…

Blank. That all-too familiar feeling. Tapping your fingers on the desk and staring down that empty white page in front of you, as empty as your brain. What do you do when the great ideas stop flowing? When you not only can’t come up with tactful writing, but you can’t even think of what content to post? Are you just out of a job? Coming up with new ideas every day is exhausting, and creator’s block is the evil culprit behind that moment when your creative well has run dry. It’s as deadly, if not more so, than the ill-famed “writer’s block.” You must cope with the fact that eventually, you will run out of ideas for new content. Now hold on, there’s no need to give up and mourn…

The world of public relations is ever changing. Gone are the days where a degree would restrict one’s professional career. Three industries have more overlap than most may realize. Public relations, advertising and marketing are often confused as one and the same. Marketing and public relations especially, utilize many of the same skills.  Many students who are getting ready for either summer internships or graduation still do not know exactly what they want to do. They’ve taken the public relations writing classes, learned strategic planning, and maybe they have even had brief exposure to graphic design. What they may not know is that any of these skills can be put to use in an industry that many confuse with PR, digital marketing. The two have many similarities, but students who…

  The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace, brands need sub-brands and super niche content to stand out. What does super niche content mean? Super niche content is content created for a very specific type of audience. It’s the difference between creating content for college students and content for students at Brigham Young University. It’s a sign that you recognize what makes your audience unique and in turn makes them more likely to respond to what you have to say. This past…

“You can be anything you want to be, if you just try hard enough.” It’s a nice sentiment, but it’s more cute than true. Yep. Sorry to crush that lovely idea that Ms. Honey planted ever-so-fondly into your head back in the first grade, but it’s a reality. And before you come at me with pitchforks and torches, calling me a pessimistic, dream-crushing naysayer, hear me out. This often-repeated maxim is misguided. New York Times bestselling author and Gallup researcher Tom Rath has spent years researching why this hopeful saying doesn’t add up to life’s equation of maximizing ones’    potential.                                                             …