BYU PRSSA dominates Outdoor Weber promotional competition to win $5,000

PROVO, Utah — BYU Public Relations Student Society of America (PRSSA) has earned $5,000 dollars for its efforts to promote the Outdoor Weber challenge. PRSSA chapters across the country competed from October to December 2018 to promote the event and to encourage university students worldwide to enter submissions.

The Outdoor Weber competition is an outdoor recreation idea contest, hosted by Weber State University and sponsored by Camping World. College students around the world were invited to pitch an innovative outdoor idea, for a chance to win the grand prize of $45,000 cash, with an additional $20,000 and $10,000 awarded to 2nd and 3rd places. 

PRSSA chapters were awarded points scaled by the number of student submission and reach gained by promotional efforts. BYU earned 2,557 Points to claim the top spot by a long shot, as the University of Alabama’s chapter came in second with 70 Points. 

Nineteen students from BYU entered the contest and are currently advertising their pitches for online votes. Twenty-five semifinalists will be determined by the greatest number of online votes each video receives between February 1, 2019 and February 15, 2019, while an additional ten will be selected by judges in the same number of pre-selected and distinct U.S. regions. 

BYU students Jacob Adams, Aden Cowley, Breanna Davis, William Farnbach, Cade Perry, Jerry Perry and Chris Punk, all currently have over 1,000 votes and are in the running for top people’s choice. 

From the semi-final group, a panel of industry experts will select 10 finalists who will then be invited to Ogden, Utah for the final competitive event on March 20-23, 2019. Participants there will be assigned a mentor to hone their ideas, plus they will also receive a free snow day in the mountains. The winning idea will be selected by a panel of judges based on progress made throughout the duration of the competition, and its creator will take home the $45,000 grand prize.

The purpose of this event is to stimulate new ideas and take unrefined concepts and turn them into promising business opportunities by the end of the competition. The intent of the online voting period is to simulate a real marketplace situation and demonstrate what it takes to really market and sell a product or service. It’s not a popularity contest. There are advantages to having a large network, however, as a new business, one must learn what it takes to get to market, prove a concept and scale.

You can check out the submissions and vote at https://www.weber.edu/entrepreneurship/Outdoor_Weber.html

About BYU PRSSA
PRSSA is designed to help young professionals launch their career. Founded in 1967, the Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

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